What would you do for the chance to win Beyoncé and Jay-Z tickets for life? Do burpees daily? Give your left kidney? Go vegan?
Well, now you actually have your chance to prove your dedication to Queen Bey—and the environment.
Today, Beyoncé posted a photo on Instagram featuring the phrases: “My greenprint is plant-based for breakfast” and “meatless Mondays.”
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“What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject”
The contest is sponsored by 22-Days Nutrition, a line of plant-based protein bars and powders Beyoncé created with exercise physiologist Marco Borges. And the Greenprint Project, named for Borges new vegan cookbook The Greenprint, aims to improve the environment by encouraging people to adopt more plant-based eating. The project also calls for participants to share their “Greenprint” like Beyoncé’s “meatless Monday” pledge, according to E! News.
Bey and Jay’s enthusiasm about the project comes as no huge surprise, especially since they recently supported veganism in the intro of Borges’ new vegan cookbook, reports Time. “Having children has changed our lives more than anything else,” they wrote.
Back in 2013, the celeb couple did a 22-day vegan challenge that inspired them to adopt a more plant-based lifestyle, per The Cut, which led them to work with Borges in the first place.
Okay, now back to this whole contest situation. On their website, Greenprint Project is prompting fans to “enter your name and email for a chance to win Beyoncé and Jay-Z concert tickets for life.” (For the record, the fine print stipulates that the offer only extends for 30 years. But if Jay and Bey are performing well into their 60s, hey, I’ll take it.)
And, unsurprisingly, fans promptly freaked the eff out:
Beyoncé wants me to go vegan to win lifetime concert tickets?
Okay! Meatless Mondays it is!!! pic.twitter.com/Ke69SZDydy
I’m vegan now. Bye #GreenPrint
Shout out to my girl @Beyonce for launching this #greenprint campaign! I have always had so much respect for this woman since I was SIX YEARS OLD and now she’s involved in a project on something near and dear to my heart. #veganlife #allplantbased #allthetime #3yearsstrong
If @Beyonce say we not eating meat then we not eating meat lol #greenprint #meatlessmonday #vegan #savetheplanet pic.twitter.com/aJ3XjklnRz
Me: I hate vegetables & healthy food.
Beyonce: Free tickets for life if you become a vegan!!
Me: #GreenPrintProject pic.twitter.com/joW1HbLGMN
But despite what Twitter may have you believe, you don’t actually have to go full-on vegan to enter the contest. (Cheese lovers, rejoice!) You just need to make an effort to incorporate more plant-based eating into your lifestyle.
Want your chance? Check out the Greenprint sweepstakes here.
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