How an Apple Cider Vinegar Shampoo, Conditioner Rocketed to the Top of Amazon’s Chart

Amazon has put many indie beauty products on the map. Exposure on Amazon in India and more recently in the U.S. has built a brand called Wow into a robust business producing $1 million in sales per month.

That breaks down to 4,000 to 5,000 units per day in India and 1,000 to 1,500 units daily in America. What’s notable, according to one of the company’s founders, Ashwin Sokke, is that listing on Amazon fueled sales on that platform, but had a halo effect on Wow’s own e-commerce site. The other company founders include Arvind Sokke (Ashwin’s brother) and high school friends Karan Chowdhary and Manish Chowdhary.

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