Facebook’s Karin Tracy on Using Technology to Avoid Revenue Loss

By 2020, the U.S. beauty market is expected to be worth $100 billion — just a fraction of the projected $750 billion global beauty market. Brands looking to be major players in the industry should turn to technology to do so, according to Karin Tracy, head of industry, fashion, retail, luxury at Facebook.

Tracy outlined how beauty brands should be using technology to reduce the friction points between products and consumers.

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