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National Lipstick Day, an ode to one of our favorite beauty products of all time, is today, July 29, 2021. And to celebrate, a slew of brands are hosting big sales, so you can get in on the fun and strut your stuff (even if mostly on Zoom) with a new lipstick — or lip gloss, or lip balm. Be sure to make some room on your vanity, because we have a feeling your lip collection is about to double.
Brands like MAC, Fenty Beauty, Lancôme, and Pat McGrath Labs are putting some of their best items and sets on sale for the occasion, so all you have to do is find the shade(s) that speak to you the most. After all, it's a special moment when you finally find the perfect red, pink, nude, or whatever color makes you feel totally powerful and in control.
Lucky for you, most promotions don't require a promo code and end at 11:59 p.m. on July 29, but a few sales even extend past National Lipstick Day. Either way, consider this your guide to all of the best lipstick deals this year — with its vaccinations and reversal of mask mandates in tow — is offering.
Multi-Brand Retailers
Smashbox Be Legendary Prime & Plush Lipstick
Beauty Bakerie Matte Lip Whip
Juvia's Place The Nude Velvety Matte Lipstick
Physicians Formula Tinted Lip Treatment
Axiology 10-Ingredient Vegan Lipstick
The Deal: The all-encompassing beauty retailer is going big with an entire week of deals between July 25 and 31 with $15 lip products from luxury brands, 30 percent off drugstore brands, and free lip gifts.
Our picks include Smashbox Be Legendary Prime & Plush Lipstick and Beauty Bakerie Matte Lip Whip, which are both marked at $15 for the special occasion. In the arena of flat 30 percent off discounts, there's Juvia's Place The Nude Velvety Matte Lipstick and Physicians Formula Tinted Lip Treatment, making them even more affordable. And finally, Axiology is announcing a permanent price drop for its 10-Ingredient Vegan Lipstick ($28, down from $30) and Semi-Matte Vegan Lip Crayons ($27, down from $28).
Peripera Ink the Velvet Lip Tint
Maybelline New York SuperStay Ink Crayon
The Deal: For July 29 only, shop 20 percent off select shades of Maybelline New York's SuperStay Ink Crayon (pictured above) and Ultimatte Color Sensational Slim Lipstick. And until August 1, score 20 percent off Peripera's editor-approved Ink the Velvet Tint for a subtle, stained look.
Becca Cosmetics Ultimate Lipstick Love
Marc Jacobs Beauty Le Marc Liquid Lip Crayon
Sephora Collection The Cream Lip Stain Liquid Lipstick
The Deal: Until the clock strikes 11:59 p.m. PST today, the beauty giant is offering 50 percent off discounts on big-name brands, like the soon-to-be-departed Becca Cosmetics and soon-to-be-relaunched Marc Jacobs Beauty — as well as some going-nowhere staples like Sephora Collection. Snap up an Allure editor favorite (and dupe for pricier brands), The Cream Lip Stain Liquid Lipstick (pictured above in Always Red) for $8 each, down from $15. Don't wait to shop your favorite shades because they will definitely sell out fast.
The Lip Bar Vegan Matte Liquid Lipstick
Makeup Revolution x Friends Pout Bomb Lipstick
The Deal: Through July 31, Target is offering a buy three, get one free promotion on all lip products (excluding lip balm). To sweeten the deal, July 29 comes with its own bonus. If you spend $40 on any beauty purchase, you'll receive a free Winky Lux Mini pH Lip Gloss Duo.
Mented Semi-Matte Lipstick
Too Faced Gives Back Cruelty Free Sheer Love Lipstick
The Deal: QVC is serving up major discounts of up to 50 percent off for all of your lip color needs, including Mented Semi-Matte Lipsticks ($13, down from $17) and the just-launched Too Faced Gives Back Cruelty Free Sheer Love Lipstick (which is $36, down from $51). Other juicy deals include the Lawless Beauty 3-Piece Lip Collection with Liner, Lipstick & Plumper ($40 down from $77) and MAC Powder Kiss Liquid Lip ($15 down from $25), so don't delay.
Tarte Lippie Lingerie
Anastasia Beverly Hills Lip Stain
The Deal: Macy's has no shortage of deals for National Lipstick Day, including 50 percent off Tarte Lip Lingerie and Lip Paint, all Anastasia Beverly Hills lip products, and Bobbi Brown Crushed Oil-Infused Gloss. For a classic lipstick, we recommend Bareminerals' BarePro Longwear Lipsticks, which are 40 percent off (aka $12 each, down from $20).
Single-Brand Retailers
MAC Matte Lipstick
The Deal: In honor of National Lipstick Day, MAC is donating 40,000 units of lipstick to support 20 different Viva Glam grantee organizations throughout the U.S. and Canada. Best of all, select products and shades will be slashed to $15 a pop — including classic shades like Ruby Woo (pictured above), Cosmo, Impassioned, and Crème In Your Coffee.
Lancôme L’Absolu Rouge Drama Matte
The Deal: All lipsticks — with the exception of L'Absolu Rouge Drama Ink — will be half off on lancome-usa.com for July 29. The L'Absolu Rouge Drama Matte in Adoration 505 (a classic blue-toned red pictured above) is one of the global best-selling shades and it's easy to see why. We'll take three, thanks.
Fenty Beauty Mattemoiselle Plush Matte Lipstick
The Deal: Shop select iconic Mattemoiselle Lipsticks for just $7 each, including Allure Best of Beauty-winning shade Dragon Mami. And the crowning temptation? Free shipping, and no code needed.
Pat McGrath Labs Lust Gloss Trio
The Deal: Mother has added some epic discounts on lip products and sets to Pat McGrath Lab's Xclusiv offers page (with no end date specified), which means you can pamper your lips with Lust Glosses for $14 each, or snag a neutral pink-bronzy trio for a cool $42.
Kosas Weightless Lipstick
The Deal: For one day only, on July 29, Kosas is offering a free full-size Vegas Weightless Lipstick (a lovely warm beige pictured above) with every order on kosas.com, while supplies last. We highly suggest pairing your new Weightless Lipstick with the Best of Beauty-winning Tinted Face Oil for an all-over glow.
Colourpop 10-Piece BFF Lip Liner Set
Colourpop Lux Gloss in Panna Cotta
The Deal: Colourpop is keeping the lip party alive through August 2, giving you plenty of time to scoop up limited-edition 10-piece sets of the BFF Lip Liners ($28, but valued at $60). Not to mention, all lip products, including Lux Glosses, are buy one, get one free during this time.
P.S. Colourpop Lux Liquid Lips are 30 percent off at Ulta Beauty.
Farmacy Honey Butter Lip
The Deal: While it's not a straightforward lipstick deal, you can score a free duo of the nourishing Honey Butter Lip (shown above) and makeup-melting Green Clean (both minis) with any order on farmacybeauty.com today only.
Bite Beauty Prep & Color Lip Duo
The Deal: To celebrate the launch of the brand-new Power Move Soft Matte lipsticks (which come in 20 creamy, fade-resistant shades, including pink nudes, brown nudes, berries, and reds), Bite Beauty is offering 25 percent off select lipstick bundles and a free water bottle on all purchases on July 29. One said bundle is the Prep & Color Lip Duo, which combines the Best of Beauty-winning Agave+ Weekly Lip Scrub and Power Move Soft Matte Lipstick to ensure smooth-as-hell application and wear. Both deals automatically apply at checkout — happy shopping.
IT Cosmetics Pillow Lips Solid Serum 5-in-1 Tinted Gloss
The Deal: Through July 29, all IT Cosmetics lip items will be on sale for $12 each (not including kits), including the deeply hydrating Pillow Lips Solid Serum Lip Gloss.
P.S. The same product is only available at Ulta Beauty for $15 each, in case your top shade sells out, as is the Pillow Lips Cream Matte Lipstick.
Make Up For Ever Artist Lip Shot
The Deal: Save major bucks — nine, to be exact — on the Make Up For Ever Artist Lip Shot, which manages to marry the high-shine effect of a lip gloss with the intense pigmentation of a lipstick. Also on the sale docket is the Artist Rouge Creme ($13 down from $22), which gives your lips a wash of creamy, radiant color with just one swipe.
Ctzn Cosmetics Nudiversal Lip Duos
The Deal: You're bound to find your perfect nude lipstick or gloss from Ctzn Cosmetics' extensive collection of 25 shades — in fact, the brand even offers a "Get Matched" quiz if you need a little assistance. You get 25 percent off on all Nudiversal Lip Duos, which are double-ended lipstick-and-gloss duos, with code NLD25 through July 29. Oh, and did we mention Nudeiversal Lip Duo in Stockholm won an Allure Best of Beauty award for best neutral lipstick for dark skin? It's that good.
W3LL People Optimist Lipstick
The Deal: The "clean" beauty brand is offering 25 percent off all lip products, which is a short but sweet selection consisting of Optimist Lipstick, HydroLip Gloss, and Nudist Lip Butter SPF 15. These formulas are extra hydrating and contain ingredients like organic shea butter, aloe leaf juice, jojoba oil, and silk for the most comfortable wear possible.
While you don't need a made-up holiday to buy yourself a new lipstick, it certainly doesn't hurt to do so when there's a mouthful of sales to use to your full advantage. If you need more inspiration, check out Allure editors' favorite, all-time lipsticks. Otherwise, hope you scored something major today.
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