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Recently, I found two of my now go-to beauty products on TikTok after they went viral for being that good. One is my new favorite mascara, Maybelline New York Lash Sensational Sky High Mascara, and the other, Vue De Pulang Frozen Cream. I'm always on the lookout for what's going to blow up next and — drumroll, please — it's L'Oréal Paris's Infallible 24H Fresh Wear Foundation in a Powder.
This foundation is all over beauty TikTok and the results are unbelievable. People with acne are out there looking like they never got a pimple in their life. And pores? They apparently cease to exist when you use this stuff. To be honest, I'm not a fan of powder foundations; I love painting my face with a full-coverage liquid foundation and letting it seep into my skin. But I still had to try this powder one out because I've been a fan of L'Oréal Paris's Infallible Liquid Foundation for years.
The brand dropped this foundation in January 2021, and after going viral, it sold out everywhere. It took nearly two months, but I finally got my hands on it. Upon first seeing it in person, I was skeptical about a few things. For starters, as mentioned, I love my foundation to be full-coverage, but not cakey. I want to look like one of those Instagram filters where pores and blemishes are hidden. Next, I was worried about wear time — yes, the packaging says it's going to last 24 hours, but I find that powders don't stick to the skin as well as liquids do. However, regardless of all my doubts, I was eager to dive in.
I did what I usually do to prep my skin for any other type of foundation: start with a primer. (I used the E.L.F. Cosmetics Mint Melt Cooling Face Primer because it's affordable and has a nice, tacky finish once it dries down.) I opened up the L'Oréal compact to find a square sponge and a mirror, which is a great on-the-go touch. I dipped the dry sponge into the pressed formula and just went for it.
According to makeup artist Jamie Greenberg, if you bounce or buff the product into your face, it'll give off a natural look but a bit of coverage. So, I followed that advice and it didn't disappoint. I applied an even layer all over my face and — well, guys, TikTok sold me again. This foundation is really good. \
The formula is so lightweight, it almost feels like you're wearing nothing. The coverage is medium to full but definitely not cakey at all. It applies like butter and feels like it, too.
I couldn't help but wonder how a powder is able to make my pores just disappear, so I asked cosmetic chemist Ginger King. The reason for this, she says, is because of the vinyl dimethicone crosspolymer in the formula. "This ingredient will smooth out skin and give it that filter-like effect," says King.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
I finished my routine with all of my everyday makeup products, which includes Tarte's Shape Tape Concealer and Marc Jacobs's O!Mega Bronzer Coconut Perfect Tan and everything worked together like a charm. I think I'm officially converting to powder foundation. The application was so simple and quick, and it didn't require a lot of blending or effort at all.
As soon as I applied it, I sent my three best friends (and biggest critics) close-up video and they agreed that my skin looked filtered and flawless. My foundation lasted all day, and I even worked out with it on (let's just say this product is sweat-proof).
My one and only request from the brand would be to extend the shade range. It's currently at 16 shades and focuses on lighter complexions. For my olive skin tone, I found a shade that matched perfectly (I'm 140 Golden Beige), but for those with deeper, darker tones, there isn't a whole lot to choose from.
That said, if you're on the market for a new foundation or just want to experiment with something other than your usual liquid formula, look no further than the L'Oréal Paris Infallible 24H Fresh Wear Foundation in a Powder. For $12, you, too, can have your skin looking like an Instagram filter. Just head to amazon.com and add this baby to your cart.
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